AimItMedia 
Monday, 1st of March 2010
The Survey is in … I’ve heard back from Clients, Contacts, and Industry Professionals!
My entrepreneur and small business clients find all the design-related information to be unnecessary clutter for the majority of them. They prefer the information and ideas of how they can market their business better. Very few of them care about the how and why of design, they would rather have someone else worry about that –> like ME 
My designer friends and industry professionals find all the marketing-related information to be unnecessary information for the majority of them. They are much more interested in knowing the how and why of design … and only want to know about marketing if it’s about the design of marketing materials.
So …
Over the next week (hopefully not longer), I will be redesigning Aim It Media to be simpler and more focused on Marketing (with some business).
I am designing a completely new blogsite Creativarty strictly for design-related articles, posts and resources.
I’ve also created a new Twitter profile at Twitter/Creativarty … although I’m not tweeting form it yet, follow me there for all design-related tweets since Twitter/AimItMedia will be used for business and marketing tweets.
AimItMedia Sunday, 21st of February 2010
At my previous job, I remember asking the owner of the business how much the PBX phone system that we were always having trouble with cost him when it was brand new. “I believe it was about $15,000 at the time”, he replied with a resigned frown.
I worked at that company for 6 years and never once did the hold music work, every time it rained we would get dropped calls like crazy, and sometimes while you were trying to transfer a call to another extension … it would just disappear into the voice-mail void. There was no way we could afford to get a brand new system and when I tried to steer him towards newer technology (like VOIP), he was so technology-shy that he would practically break out in hives at the mere suggestion!
Here again to the rescue comes an article from the March issue of Entrepreneur magazine, para-phrased from the article by Jason Ankeny:
… continue reading “Small business Unified Messaging solution” »
AimItMedia Sunday, 7th of February 2010
As an entrepreneur or small business owner, are you guilty of creating goals like: “Increase Sales”, “Get More Customers”, “Write a Marketing Plan”, “Develop Our Branding”, etcetera, etcetera?
You’re not alone. That’s the way most people misconceive that they are setting goals … when in fact they are laying a foundation for failure instead.
Use the simple concept of S.M.A.R.T.E.R. Goal Setting to not only help with your business, but in your personal life as well.
S.M.A.R.T.E.R. stands for:
Specific. Measurable. Attainable. Relevant. Timely. Evaluate. Refine.
… continue reading “7 Steps to SMARTER Small Business Goals” »
So …
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