Small business marketing «Aim It Media

Quick Response Marketing (QR Codes)

Sunday, 20th of June 2010

What the heck is that funny looking, pixilated image over there?

It’s a Quick Response code, or QR code for short, and they are quickly becoming the newest darlings of the marketing world.

What exactly do they do?

They can be used for anything from downloading a business card (v-card), launching a specified website or social profile, providing ratings and reviews for local businesses or restaurants, or even getting creative and hosting local scavenger hunt games where participants must seek and scan the codes to locate the next item in the game.

Although there is a certain learning curve with new technology, if the end result is worth it, most people will take the time to learn how to put it to good use. This seems to be the case with QR codes. While QR codes reading software comes standard on phones throughout Asia, they are just beginning to catch on here in the US.

In order for you to take advantage of the use of QR codes, you must have a camera enabled mobile device (most new phones do these days) and you must also download a QR code reader app to that device. Once the app is installed, all you have to do is launch the device, which accesses the camera and turns it into a scanner, point it at the QR code and snap a picture when prompted, and whatever that code has been intended for happens next.

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Why Should You Sell Products Online?

AimItMedia

Sunday, 13th of June 2010

Profits and Possibilities

When you sell products online, generally the start-up costs are much lower than that of opening a traditional "brick-and-mortar" store. Your monthly costs can be less than that of taking a date for a night out. So, turning a profit is much, much easier to accomplish.

If you already have a real-world business, then having a website is an excellent opportunity to provide better details about your business to potential customers.

Everyone wants to make money. That’s a given. And the internet can present some pretty lucrative possibilities. But it can also create a breeding ground for scammers. Sometimes it’s tough to know what constitutes a scam and what doesn’t. It’s so frustrating when you buy an ebook or join a membership site by a so-called “guru”, only to find out that the information is mediocre at best.You have to understand that there are some folks who are a constant source of helpful information, but also those who are just looking out for some quick cash. While you can make some easy profits selling products on the internet, you still must be vigilant and careful when you’re the one buying from online. The old adage still rings true, especially online: "Let the Buyer Beware".

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Infusionsoft’s Facebook Marketing Week

Infusionsoft

Sunday, 6th of June 2010

Our friends over at Infusionsoft wrote up a series of articles on Facebook Marketing.

Here’s a re-post of Joe Manna’s re-cap of those posts.

As our Facebook Marketing Week comes to an end, I’d like to recap the posts and videos we published so you can have a chance to revisit them and work on applying Facebook effectively in your business.

Facebook Marketing Week started with our users who have talked with our friendly support and sales teams about Facebook and using Infusionsoft. This is important because without your feedback, I wouldn’t have known that you were interested in using Facebook in your marketing. Thank you, we appreciate the feedback and glad we can help you with using Facebook in your small business.

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Marketing Consultants, Myths & Facts Revealed!

Guest-Blogger

Sunday, 30th of May 2010

Marketing Consultants – Myths and Facts

By Chris Jenkinson Platinum Quality Author

More consultants of various specialties than ever are out touting their expertise and offering help. Maybe you’re hesitant about hiring a consultant because you think it’s going to be too costly. Or, you might be thinking about embarking on reviewing several marketing consultants to help you with one or several aspects of your business. Read on for some facts that can help you make informed decisions about marketing for your business.

Myth: Marketing Consultants are too Expensive!

Fact: you can find plenty of reasonably priced consultancy services. What you might choose to do is begin with one campaign that you can budget adequately for and measure the results. That can help you determine whether or not: a) that consultant is right for you and b) how much return on investment you’ve gotten. Reviewing results after an initial campaign can help you make a decision going forward about the consultancy firm as well as your ongoing strategy.

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