Brands are much like corporate identity in that they require visual consistency. However, the application of a brand extends well beyond two-dimensional, printed collateral; it includes the entire customer experience, everything from the logo and packaging to customer service and the retail environment. All the various elements of the branding work together to help customers form an opinion about your business, it’s products and services. This is known as the "brand experience."
Customer Recognition: Branding helps to identify and distinguish your business from your competitors and helps your customers to remember your business when it’s time to buy.
Resonates Core Values: Branding gives meaning to the intention of your business’ core values and enforces those values into a memorable form for your target audience.
Qualifies Premium Prices: Branding makes a promise about performance, image, or value perceived by the customer. Brands considered to be premium products or services demand higher prices.
Customer Loyalty: Branding creates customer loyalty through positive experiences. Happy customers tell their friends about your business and make repeat purchases. Unhappy customers tell even more friends … but to buy from your competitors instead.
Instills Trust: Branding communicates longevity and dependability about your business. The longer a business has been around the more trust it can potentially imply to it’s target audience.
If you haven’t developed your brand yet, download my "Creating a Branded Identity" worksheet. If you’d like to use the services of Aim It Media, please be sure to answer all the questions and click the “Submit by Email” button on the top of page 1 of the form so we can review your answers and determine how best to serve you.
Paraphrased from: The Complete Graphic Designer by Ryan Hembree
The Complete Graphic Designer: A Guide to Understanding Graphics and Visual Communication
