Inbound Marketing – How to Use Press Releases to Drive Traffic to Your Site
By Tom Allinder
We all want more website traffic; more website traffic will result in more leads and more sales through your website. Press/news releases can benefit any sized business, large or small. While the larger businesses are already using news releases extensively, why should smaller companies not use press releases too?
News is a great way to announce events, company developments and other newsworthy items regarding your company to the world. But, press releases can do so much more than just inform…
News Releases if done properly, can direct traffic to your site-
There is really no better way to get started building inbound links (Offsite Search Engine Optimization) to your site than the news release. There are many free and very low cost news release services that you can use which will allow you to put links to your site within the body of the press release. You do not need to spend hundreds of dollars on press releases… Just make sure you can use ANCHOR TEXT to build inbound links to your site. I am using a service right now for our press releases that costs $12 per release. Every release we do results in more inbound links to our pages.
Having a great blog with great content is the most important method for getting traffic to your site. However, you need to give your business a jump start with news releases with links back to relevant pages on your site.
Accumulating inbound links increases your site’s authority-
As the inbound links begin to accumulate, your site will climb up the search engine results pages (SERPs). As your site climbs, you will get found more easily which will lead to more traffic. Good content combined with the proactive approach of using press releases will combine to build your site’s authority in the search engines.
Still more benefits of news releases-
Another great benefit of news release services is that many have sharing options built in right on the page. What does this mean? This gives readers the ability to email or share your news release with their friends, business associates and others right there on the page. This means that as people share your news release on social media platforms, your inbound links are shared as well. This is yet another way that your press release can virtually self-replicate itself!
Using press releases may not provide instant gratification type of results many are looking for. It takes more time but beats things like Pay per Click (PPC) campaigns hands down because your inbound links live on much longer than PPC. Once you have blown your PPC budget, your links disappear!
Obviously there is a lot more to press releases that can be covered in one article. Are you ready to get more traffic to your site?
Find out how to craft great news releases for maximum impact and greater distribution across the Internet. Download the free white paper-How to Significantly Improve News Release Distribution and Syndication
You will learn not only how to build inbound links to your website but how to write and format a press release for maximum distribution.
Tom Allinder
InBoundMarketingPR.com
tom@inboundmarketingpr.com
Inbound marketing services for private and publicly traded companies including social media, website design and redesign, news release services, blogs, articles and much more.
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