2. Send a Monthly Email Newsletter: Stay in touch with your customers. Always provide good information and let them know about your specials and promotions. Insert click-through links to special pages on your website only accessible via the email link.
3. Put your Website URL on Everything: Make sure it’s on your business cards and email signature. Make your tag-line (in your emails) a clickable link to your website.
4. Utilize the Power of Press Releases: Simple one-page press releases announcing new products or services, your latest achievements, new employees, new markets, new locations, discount programs … anything of public interest. Check-out www.PRWeb.com for an easy solution.
5. Advertise your Promotions on your Website and in your Newsletter: This generates new sales and keeps your current customers coming back. Set-up a unique website URL to track your advertising effectiveness.
If you’re not familiar with some of the terminology in this post … well, you really should be as a business owner.
Send me an email if you have any questions on how to delve into these tips further.
Paraphrased from an article by Al Kernek
