2. Set the Bar – Benchmark how you are doing, and make goals to improve and/or maintain that status.
3. Evaluate the Competition – Ask what other products or services your customers use, find out why or what they enjoy about them.
4. Learn New Ideas – Your customers are an untapped resource for you. They are smart, creative and likely have ideas that you haven’t thought of.
5. Guide Business Decisions – Using surveys you can gather information that is helpful in making informed business decisions, both big and small.
Consider offering something special for a completed survey. Like a 10% discount, a printed coupon, or a discount code to use in online shopping carts.
Don’t limit yourself when trying to determine the best way to conduct surveys.
- Mail one on a postcard.
- Put one on the back of your business card for networking events.
- Post one on your website.
- Put one on the bottom of your register receipts.
- Make one into a table-tent and put it on all your tables.
- Send one out in an email marketing campaign.
You’re only limited by your imagination and budget.
