For those of you not “in the know”, I have another passion and blog called “MyCoffeePro”.
For a while now, I’ve wanted to update the look of my logo and website over at MyCoffeePro, but I decided to wait for the new year to come along to get the renovations started. I also have to be careful of the underlying website structure because I definitely don’t want to lose my #1 position in Google for “coffee pro” … that would not be cool.
I wanted to keep my branding, but simplify it just a bit and make it easier on the eyes. I hope I’ve accomplished that by making the logo less rectangular, re-coloring the logo to make the words pop better, and separating out the words to each rest on their own baselines for easier legibility. I got rid of the wisp of steam above the cup, but made the C in “Coffee” into a handle and I also enhanced the bottom of the cup to look even more like a smile, because that’s what coffee does to me
I’m going into the new year with a slew of new client projects, which is a complete blessing in these tough times, so I’m not sure how long the renovations over at MyCoffeePro will take so please bare with me as we take this little re-design journey together.
Best wishes to you and your loved ones for 2011 and may we all have a prosperous new year.