Landmark = the position of a prominent or well-known object in a particular landscape.
Tags really just boil down to being “keywords” for your blog. Keywords are the exact words that surfers type into search engines to find whatever they’re looking for on the web. (Categories in WordPress are actually treated as tags by search engines). It’s important to use descriptive words that directly relate to the subject of your blog entry.
To increase your SEO rankings, try to use your tags (keywords) in your blog title, in your page titles, in your post titles, in your categories, scattered throughout your content as copy and links, and ideally within the last part of every post. However, do not overload your copy with too many links and keywords which will only interrupt the natural flow of reading.
Lorelle on WordPress likes to emphasize these important notes on tagging:
- When pinged or as part of their normal schedule, search engines and tag services send out crawlers to your blog which scan your entire post and add it their directory. If they have a feature that recognizes the rel=”tag” in a link as a tag, it adds your tags to a section in their database, and your tags help them to categorize your post.
- Search engines and tag services store most or all of your entire post in their database. Any search of their “tags” will also include searching every word in your stored post data to generate the search results. Search results are not limited to only tags.
- A tag link can be to anything or any where. It does not have to be a link to Technorati. You will not be penalized for linking to non-Technorati sites.
She further states that tags serve these three purposes:
- Tags link readers to keyword related content, on or off your blog.
- Tags help group content by category and keyword.
- Tags are recognized by search engines and tag services crawlers as tags and they are treated like keywords.
Finally, let’s rap up this series by discussing Themes.
