With Google AdWords being one of the most popular forms of pay per click advertising due to the fact that it offers rapid setup (traffic within minutes), easy control and top quality traffic it’s natural that there is a huge amount of interest in the subject.
As the ads on Google are arranged based on an algorithm combining both the cost you’re wiling to spend on each visitor and the response rate of your ad, by learning tips that will boost the click-through rates of your ads you’ll be able to push your own ads up the page without spending any more money.
And the higher up the page your ads are, the more traffic you’re likely to see.
Ebooks also are hot properties with many people making sizable incomes from selling them, often using Google AdWords as a primary source of traffic.
So a critical question right now is what are the smart marketers doing to boost their AdWords ads for ebooks and dominating their market without spending a fortune?
I decided to test out an advert for my Ebook Sales Assistant product using the following advert:
Creating An Ebook? Learn how to build an ebook sales site. 100+ page ebook tells all. www.ebooksalesassistant.com
Keeping the text of the advert identical, I split tested 3 versions of the headline to test whether the spelling Ebook, ebook or eBook would get the highest response from users.
Over the course of the experiment the ad was shown an impressive 71,129 times so the results are highly significant.
The results:
Creating An Ebook?: 0.9 CTR (click-through-rate)
Creating an ebook?: 0.9 CTR
Creating An eBook?: 0.4 CTR
So the results show that I found no difference in response rates between the spelling Ebook or ebook but the spelling eBook had a very negative impact on my ad response rate, getting less than half as many clicks as the other two ads with identical text.
There are two morals to this story:
1) When using pay per click advertising, if your ad contains the work “ebook” never spell it as eBook!
2) Also note how huge the difference in response rates are. Be aware that something as simple as changing which words have capital letters and whereabouts in the word they are can have a massive effect on results. So get experimenting!
Lastly, when testing my most successful ads on just Google rather than on associated content sites (those displaying AdSense ads) my click-through rates jumped to an average of 2.9 .
And that’s without actually testing different ads, just changing the capitalization.
Copyright 2006 Richard Adams
Short note about the author
Richard Adams is the founder of Merchant Account Forum, one of the net’s most popular merchant account advice sites. Click Here Now => http://www.merchantaccountforum.com
