While slinging coffee and moving up within the coffee industry, Chase Mann of MyCoffeePro.com and Jennifer Vaaler of dailydemitasse.com helped their bosses with marketing strategies and put their backgrounds of design and writing to use increasing sales. After a year of networking and outsourcing each others specialized services, they decided to start Coffee Marketing Pro to offer a marketing powerhouse for specialty coffee companies like high quality cafes, roasters and suppliers.
For those of you not “in the know”, I have another passion and blog called “MyCoffeePro”.
For a while now, I’ve wanted to update the look of my logo and website over at MyCoffeePro, but I decided to wait for the new year to come along to get the renovations started. I also have to be careful of the underlying website structure because I definitely don’t want to lose my #1 position in Google for “coffee pro” … that would not be cool.
I wanted to keep my branding, but simplify it just a bit and make it easier on the eyes. I hope I’ve accomplished that by making the logo less rectangular, re-coloring the logo to make the words pop better, and separating out the words to each rest on their own baselines for easier legibility. I got rid of the wisp of steam above the cup, but made the C in “Coffee” into a handle and I also enhanced the bottom of the cup to look even more like a smile, because that’s what coffee does to me
I’m going into the new year with a slew of new client projects, which is a complete blessing in these tough times, so I’m not sure how long the renovations over at MyCoffeePro will take so please bare with me as we take this little re-design journey together.
Best wishes to you and your loved ones for 2011 and may we all have a prosperous new year.
All images are taken from publicly available sources and are subject to copyright.
Colors selected:
FEEB00
FFC214
9CCD71
1AB55A
FF7076
FF4853
Why?These bright, vibrant colors from fruit artwork are very “hot” and “sweet”, reminding us of summertime, picnics and healthy food. It’s practically impossible to look at these colors and NOT think of Fruits, Sweetness and Summer! The colors of this scheme are all over the spectrum, but they are all bright and hot and compliment each other excellently.
Where?Use these color combinations when you need to create a sense of Fun, Energy and Excitement. This scheme would work well for any food or fruit-oriented designs, marketing or products. Think mouth-watering, savory, succulent and sweet. This color scheme would work well in summer oriented advertising graphics.
All images are taken from publicly available sources and are subject to copyright.
Colors selected:
D3F1FB
54D9FC
10C6DB
F3ED01
B0DE00
03B500
FF76B2
FF3E2F
Why?The bright, vibrant colors used in this ad are very “high energy” and captivate the eye with their character, playfulness, and vitality. It’s practically impossible to look at these colors and NOT think of summer … water, flowers and fruits immediately come to mind! The colors of this scheme are all over the spectrum, but provide good contrast to each other.
Where?Use these color combinations when you need to create a sense of Fun, Energy and Excitement. This scheme would work well for any kid-oriented designs, marketing or products. This color scheme would work well in summer oriented advertising graphics.
While slinging coffee and moving up within the coffee industry, Chase Mann of MyCoffeePro.com and Jennifer Vaaler of dailydemitasse.com helped their bosses with marketing strategies and put their backgrounds of design and writing to use increasing sales. After a year of networking and outsourcing each others specialized services, they decided to start Coffee Marketing Pro to offer a marketing powerhouse for specialty coffee companies like high quality cafes, roasters and suppliers.
