According to the latest statistics from the
Promotion Marketing Association Coupon Council,

• 89% of the population use coupons when shopping.
• 87% of consumers now prefer to shop at retailers that offer coupons.
• 90 percent of all coupons are issued in the Sunday newspaper Free Standing Inserts (but coupons are also available directly in many retailers’ ads or in the store, and in magazines, in and on the package, on the Internet, and even in your mail box).