Marketing | Aim It Media

CRM Marketing using the RFM formula

By: AimItMedia Sunday, 18th of January 2009

CRM (Customer Relationship Management) systems work to identify and use information to help you better serve your customers. Use the RFM formula, along with traditional CRM tools, to integrate disparate databases, identify buying trends, and optimize marketing campaigns and increase your customer’s satisfaction.

What is the “RFM” formula (Recency, Frequency, Monetary)?

Recency: How recently a customer bought. By tracking your customers purchase history (preferably with a “loyalty” program or discount club) you’ll be better able to anticipate their buying habits and market to them more effectively.

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Postcard Marketing makes sense

By: AimItMedia Sunday, 11th of January 2009

Why should your business use postcards to market?

Postcards are extremely cheap to print in full-color from online digital printers and for a little extra investment, some will rent or sell you a mailing list and even address and mail them for you while offering bulk postage rates.

Here’s a short list of other reasons to consider marketing with postcards:

1. They’re simple: a postcard has to get someone’s attention as they’re going through the mail. Simple headlines work best. Make believe that every word is costing you $1,000. Example headlines: “Time for Spring Cleaning?”, “50% off Sale!”, “Happy Birthday !”

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14 responsive Direct Mail marketing ideas

By: AimItMedia Sunday, 4th of January 2009

VistaPrint.com 500 Full color 2 sided $130.98

As an entrepreneur or small business owner, you can’t afford to lose a single dime on wasteful marketing.

If you’ve never tried Direct Mail marketing before, then you just aren’t aware of it’s incredible value. For pennies on the dollar, you can design multiple versions of a direct mail campaign, assign a unique identification code to each version and then test different elements of those designs and measure their success. Then it’s just a matter of refining your design to increase the response rate even more and soon you’ll hone the ultimate direct mail weapon for your marketing arsenal … that you can use for years to come.

The industry average on response rates for direct mail campaigns hovers right around 2%.

What do you think is one of the cheapest, yet most effective, direct mail pieces to send? Postcards.

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