87% of consumers now prefer to shop at retailers that offer coupons.
90 percent of all coupons are issued in the Sunday newspaper Free Standing Inserts (but coupons are also available directly in many retailers’ ads or in the store, and in magazines, in and on the package, on the Internet, and even in your mail box).
Looking at the statistics above, don’t you think it’s time for a good coupon design?
Captivating coupon design requires you follow these simple rules …
It’s that time of year again. Time to get all geared up for the holidays.
Do you know how to write great Holiday subject lines for emails?
Readers are more likely to open emails from companies they already know, trust, and hear from regularly.
Research shows that the most opened emails usually have the company’s name followed by a combination of “newsletter” and “month” (i.e. “Aim It Media’s October Newsletter”, OR “Aim It Media Newsletter -October 2009″, etc.). The second most popular is the company’s name followed by a special invitation (i.e. “Aim It Media special invite”, OR “Aim It Media’s exclusive invitation”, OR “Holiday specials at Aim It Media”, etc.).
One of the most cost effective ways to reach prospects and build relationships with current customers is with email marketing … but your emails need to be timely and valuable to the reader.
Forrester research reports that 77% of consumers are annoyed with the volume of email that they receive. You definitely don’t want to annoy your recipients.
According to a survey by Marketing Sherpa, the top 2 reasons that recipients unsubscribe from email lists are:
1. 58% -Emails lack relevancy to them.
2. 44% -They receive too many emails from the sender.
Here are my top tips I give to clients starting email marketing campaigns …
Getting prospects to start buying from you (or increasing sales to your established customer base) can sometimes seem like getting a goose to lay a golden egg.
Here are some expert marketing ideas to prime the pump of your sales machine.
Multiple Business Cards*
With the explosion of online digital printers, it’s easier and cheaper than ever to produce and print small batches of multiple versions of your business cards.
Why?
A business card is one of the most prolific tools in your marketing arsenal.
They’re cheap, they’re small, they’re portable and they’re easy to track and refine.
They’re a mini, mobile, billboard ad that have the potential to be referenced for a long time.
