By: AimItMedia Sunday, 2nd of January 2011
Happy New Year everyone!
For those of you not “in the know”, I have another passion and blog called “MyCoffeePro”.
For a while now, I’ve wanted to update the look of my logo and website over at MyCoffeePro, but I decided to wait for the new year to come along to get the renovations started. I also have to be careful of the underlying website structure because I definitely don’t want to lose my #1 position in Google for “coffee pro” … that would not be cool.
I wanted to keep my branding, but simplify it just a bit and make it easier on the eyes. I hope I’ve accomplished that by making the logo less rectangular, re-coloring the logo to make the words pop better, and separating out the words to each rest on their own baselines for easier legibility. I got rid of the wisp of steam above the cup, but made the C in “Coffee” into a handle and I also enhanced the bottom of the cup to look even more like a smile, because that’s what coffee does to me 
I’m going into the new year with a slew of new client projects, which is a complete blessing in these tough times, so I’m not sure how long the renovations over at MyCoffeePro will take so please bare with me as we take this little re-design journey together.
Best wishes to you and your loved ones for 2011 and may we all have a prosperous new year.
While slinging coffee and moving up within the coffee industry, Chase Mann of MyCoffeePro.com and Jennifer Vaaler of dailydemitasse.com helped their bosses with marketing strategies and put their backgrounds of design and writing to use increasing sales. After a year of networking and outsourcing each others specialized services, they decided to start Coffee Marketing Pro to offer a marketing powerhouse for specialty coffee companies like high quality cafes, roasters and suppliers.
