Most service professionals name their biggest need as “More Clients!” Sometimes just a few more clients can make the difference between success and failure. Client attraction is the first of three essential elements to a sustainable service business:
Attraction – methods to make your phone ring and email ping with inquiries about your service or product.
Conversion – a system to filter through the prospects, identify the ones best-suited for your business, explore the mutual fit, and naturally lead well-matched prospects hire you.
Retention – processes to effectively serve your clients, customers and patients and keep them happily using your products or services for as long as needed.
The first step cannot be neglected. You’ve got to ATTRACT qualified prospects before they can become clients! Without plenty of prospects, you’ll be attached to everyone hiring you. You’ll come across as needy and you’ll chase people away. Or you’ll settle for working with people who aren’t good matches or who can’t afford your rates.
… continue reading “20 Pathways to more Prospects” »
87% of consumers now prefer to shop at retailers that offer coupons.
90 percent of all coupons are issued in the Sunday newspaper Free Standing Inserts (but coupons are also available directly in many retailers’ ads or in the store, and in magazines, in and on the package, on the Internet, and even in your mail box).
Looking at the statistics above, don’t you think it’s time for a good coupon design?
Captivating coupon design requires you follow these simple rules …
Getting prospects to start buying from you (or increasing sales to your established customer base) can sometimes seem like getting a goose to lay a golden egg.
Here are some expert marketing ideas to prime the pump of your sales machine.
Multiple Business Cards*
With the explosion of online digital printers, it’s easier and cheaper than ever to produce and print small batches of multiple versions of your business cards.
Why?
A business card is one of the most prolific tools in your marketing arsenal.
They’re cheap, they’re small, they’re portable and they’re easy to track and refine.
They’re a mini, mobile, billboard ad that have the potential to be referenced for a long time.
No matter what medium you advertise your product in (email, postcard, coupon, flyer, web-ad, etc.) you’ll need to use these four simple steps to make your offer an amazing success. Professional marketers use dozens of variables to determine how to target the right offer to the right customer at the right time.
1. Use a Targeted List
This is the most critical part of your offer.
You wouldn’t want to try selling sheet music to people who don’t even play a musical instrument. You need to focus your list on your niche customer. By using market segmentation (demographics & psychographics), you can really narrow your focus and get to the exact customer that is most receptive to your offer. The more narrow you can define your list, the more amazingly successful your offer will be.
Fatal error: Call to a member function removeChild() on a non-object in /home/aimatrix/public_html/blog/wp-content/plugins/viper-proof/viperproof.php on line 469
Twenty Pathways to More Prospects
