People are inundated with direct mail (”junk mail”) on a daily basis and you need to be aware how difficult it is just to get your mailer to be opened instead of winding up in the trashcan with barely a glance. Be aware that these tricks will be more costly in production and shipping, but they make up for it with increased response rates. These time-tested techniques will at least get your mailer opened … and then you just have to get your prospects to take action.