Did you know that the business card was first used in China in the 15th century and then later in Europe in the 17th century? Back then it was originally called a “calling card” or “visiting card” and had all sorts of etiquette surrounding the proper use and presentation of it.
Business cards have come a long way since their early inception. They serve as an extension of you and your business and need to immediately make a statement to that effect. They need to tell a story or create the opportunity for a conversation to happen. They need to contain the answers to the basic questions of who, why, where, when and what.
Think of your business card as a miniature billboard along a busy highway. It has the potential to have a multitude of viewers, but usually only for a few brief seconds, so it must compel those viewers to look closer and learn more.
Here’s a little list of ideas to stimulate your creative juices so you can be unique when you build a better business card. Don’t miss the BONUS IDEA at the end of this article.
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