87% of consumers now prefer to shop at retailers that offer coupons.
90 percent of all coupons are issued in the Sunday newspaper Free Standing Inserts (but coupons are also available directly in many retailers’ ads or in the store, and in magazines, in and on the package, on the Internet, and even in your mail box).
Looking at the statistics above, don’t you think it’s time for a good coupon design?
Captivating coupon design requires you follow these simple rules …
In today’s marketplace, it’s essential that you have some form of a customer database … and that you routinely use and update that database. You can google “customer database software” and choose what will work best for your organization and situation.
Once you’ve entered all your customers into your database, analyze it’s information and segment your customers into buying groups. I personally like to use 4 groups: 1. Platinum, 2. Gold, 3. Silver, and 4. Bronze; categorized by their spending habits of Recency, Frequency, and Monetary (RFM formula –see below).
Now you just need to create and use your Customer Loyalty program with the following tips:
… continue reading “Customer Loyalty in 7 simple steps” »
We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation. The recession is affecting people in every part of their lives. A recent poll indicates that 66% of Americans are worried about maintaining their standard of living (a nearly 30%increase from last year).
More specifically, this recession is deeply and directly affecting women with children. Yet, like Rosie the Riveter from WWII, the modern American mom is a strong woman doing what she always does in a time of crisis: She takes a hard look at things, freaks out in her head for about 10 minutes, and then moves on, creatively working through it, around it, and within it.
In truth, the sentiment we are witnessing from many moms is that maybe this difficult economy is putting us back in a place we should have been all along.
… continue reading “Marketing to the Recession Mom” »
As an entrepreneur or small business owner, you can’t afford to lose a single dime on wasteful marketing.
If you’ve never tried Direct Mail marketing before, then you just aren’t aware of it’s incredible value. For pennies on the dollar, you can design multiple versions of a direct mail campaign, assign a unique identification code to each version and then test different elements of those designs and measure their success. Then it’s just a matter of refining your design to increase the response rate even more and soon you’ll hone the ultimate direct mail weapon for your marketing arsenal … that you can use for years to come.
The industry average on response rates for direct mail campaigns hovers right around 2%.
What do you think is one of the cheapest, yet most effective, direct mail pieces to send? Postcards.
… continue reading “14 responsive Direct Mail marketing ideas” »
