Most service professionals name their biggest need as “More Clients!” Sometimes just a few more clients can make the difference between success and failure. Client attraction is the first of three essential elements to a sustainable service business:
Attraction – methods to make your phone ring and email ping with inquiries about your service or product.
Conversion – a system to filter through the prospects, identify the ones best-suited for your business, explore the mutual fit, and naturally lead well-matched prospects hire you.
Retention – processes to effectively serve your clients, customers and patients and keep them happily using your products or services for as long as needed.
The first step cannot be neglected. You’ve got to ATTRACT qualified prospects before they can become clients! Without plenty of prospects, you’ll be attached to everyone hiring you. You’ll come across as needy and you’ll chase people away. Or you’ll settle for working with people who aren’t good matches or who can’t afford your rates.
… continue reading “20 Pathways to more Prospects” »
Quick: Can you tell me the difference between “hearing your customers” and “listening to your customers”?
Hearing implies a passive role, while listening intones an active participation as part of a dialog.
When you take the time to listen to your customers wants and needs, then you create the foundation to build the relationship deeper and richer … which leads to increasing the life-time value of those customers to your business.
Actively create a dialog with your customers to make sure your business continues to grow and continues to meet and exceed your customer’s needs.
How do you create such a dialog?
… continue reading “Customers are whispering, are you listening?” »
Since Valentine’s Day is the second most popular holiday (after Christmas) for gift giving, what special marketing events or ideas do you have for celebrating it? Don’t just limit your marketing to Valentine’s day, have specials and discounts at least 1 day before and after (or how about the whole week!).
… continue reading “14 Valentines Day Marketing ideas” »
You will never be the perfect entrepreneur. No matter how hard you work to avoid catastrophes… at some point, disasters will happen. At times, you will look bad, and your reputation will be injured. But, that doesn’t mean you or your company have to suffer long-term repercussions because of it.
Here are some steps for embracing your own humanity, and turning “bad” situations into incredible, marketing situations.
… continue reading “Turning Lemons into Lemonade” »
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Twenty Pathways to More Prospects
