Getting prospects to start buying from you (or increasing sales to your established customer base) can sometimes seem like getting a goose to lay a golden egg.
Here are some expert marketing ideas to prime the pump of your sales machine.
Multiple Business Cards*
With the explosion of online digital printers, it’s easier and cheaper than ever to produce and print small batches of multiple versions of your business cards.
Why?
A business card is one of the most prolific tools in your marketing arsenal.
They’re cheap, they’re small, they’re portable and they’re easy to track and refine.
They’re a mini, mobile, billboard ad that have the potential to be referenced for a long time.
People are inundated with direct mail (”junk mail”) on a daily basis and you need to be aware how difficult it is just to get your mailer to be opened instead of winding up in the trashcan with barely a glance. Be aware that these tricks will be more costly in production and shipping, but they make up for it with increased response rates. These time-tested techniques will at least get your mailer opened … and then you just have to get your prospects to take action.
Change the Design
Use different sizes and colors to make your mailer stand out from the crowd.
The most common size envelope for business and correspondence is the #10 which is 9.5 x 4.125. Go small with an A2 invitation size of 5.75 x 4.375.
Go big with a 10 ½ catalog size of 9 x 12.
Chose a vibrant color instead of using boring white or typical kraft.
Enhance the outside with an eye-catching stamp. “IMPORTANT”; “PRIVATE”
No matter what medium you advertise your product in (email, postcard, coupon, flyer, web-ad, etc.) you’ll need to use these four simple steps to make your offer an amazing success. Professional marketers use dozens of variables to determine how to target the right offer to the right customer at the right time.
1. Use a Targeted List
This is the most critical part of your offer.
You wouldn’t want to try selling sheet music to people who don’t even play a musical instrument. You need to focus your list on your niche customer. By using market segmentation (demographics & psychographics), you can really narrow your focus and get to the exact customer that is most receptive to your offer. The more narrow you can define your list, the more amazingly successful your offer will be.
