All entrepreneurs and small business owners have to learn this marketing mantra: “Everything is Marketing and Marketing is Everything.”
Marketing can be summed up as the art of figuring out the best combination of graphics, headlines, offers and delivery methods to get the highest response rates. A marketing plan must be part of every business’ operational foundations, but it is often overlooked by small businesses.
Whether you’re just starting a new business venture or you’ve been established for a while and just need to increase sales, you’ll find this list of marketing tips an indispensable value.
… continue reading “Smart Marketing via Time Tested Tips” »
Getting prospects to start buying from you (or increasing sales to your established customer base) can sometimes seem like getting a goose to lay a golden egg.
Here are some expert marketing ideas to prime the pump of your sales machine.
Multiple Business Cards*
With the explosion of online digital printers, it’s easier and cheaper than ever to produce and print small batches of multiple versions of your business cards.
Why?
A business card is one of the most prolific tools in your marketing arsenal.
They’re cheap, they’re small, they’re portable and they’re easy to track and refine.
They’re a mini, mobile, billboard ad that have the potential to be referenced for a long time.
According to The National Mail Order Association (NMOA.org) Benjamin Franklin is believed to have been the first cataloger in the United States. In 1744, he formulated the basic mail-order concept when he produced the first catalog, which sold scientific and academic books. He is also credited with offering the first mail-order guarantee: “Those persons who live remote, by sending their orders and money to B. Franklin may depend on the same justice as if present.” (excerpted from Wikipedia.org)
What image comes to mind when you think the word “catalogue” (catalog)?
Thousands of dollars spent on expensive photographers and fancy models?
A big, thick, glossy tome jam packed with hundreds or thousands of products?
… continue reading “Catalogue Marketing makes sense” »
Now you can point and click your way to a professional mailing.
Unbelievable as it sounds, you can plan your entire mailing, get a mailing list, create a mailing piece, print your mailer and send it all from the comfort and convenience of your own home. Even trips to the Post Office are unnecessary. All you need is a home computer, an internet connection, and a desire tor grow your business.
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All entrepreneurs and small business owners have to learn this marketing mantra: “Everything is Marketing and Marketing is Everything.”
