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As an entrepreneur or small business owner, you can’t afford to lose a single dime on wasteful marketing.

If you’ve never tried Direct Mail marketing before, then you just aren’t aware of it’s incredible value. For pennies on the dollar, you can design multiple versions of a direct mail campaign, assign a unique identification code to each version and then test different elements of those designs and measure their success. Then it’s just a matter of refining your design to increase the response rate even more and soon you’ll hone the ultimate direct mail weapon for your marketing arsenal … that you can use for years to come.

The industry average on response rates for direct mail campaigns hovers right around 2%.

What do you think is one of the cheapest, yet most effective, direct mail pieces to send? Postcards.

… continue reading “14 responsive Direct Mail marketing ideas” »