Creating an Employee Guidebook

By: AimItMedia Sunday, 27th of December 2009
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EmployeeHandbookbinder thumb Creating an Employee Guidebook Many small business entrepreneurs think that they are too small to bother with creating an employee guidebook.

Although Federal laws usually only apply to companies with more than 50 employees, it still makes legal and organizational sense to have an employee guidebook even if you only have one employee.

If you’re ever taken to court or mediation with an employee, it will benefit you to have your policies and procedures documented and signed off by that employee. It may not mean you’ll win, but it will be taken in to consideration.

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Direct Mail marketing ideas #2

By: AimItMedia Sunday, 7th of June 2009
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People are inundated with direct mail (”junk mail”) on a daily basis and you need to be aware how difficult it is just to get your mailer to be opened instead of winding up in the trashcan with barely a glance. Be aware that these tricks will be more costly in production and shipping, but they make up for it with increased response rates. These time-tested techniques will at least get your mailer opened … and then you just have to get your prospects to take action.

Change the Design
Use different sizes and colors to make your mailer stand out from the crowd.
The most common size envelope for business and correspondence is the #10 which is 9.5 x 4.125. Go small with an A2 invitation size of 5.75 x 4.375.
Go big with a 10 ½ catalog size of 9 x 12.
Chose a vibrant color instead of using boring white or typical kraft.
Enhance the outside with an eye-catching stamp. “IMPORTANT”; “PRIVATE”

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