Now you can point and click your way to a professional mailing.
Unbelievable as it sounds, you can plan your entire mailing, get a mailing list, create a mailing piece, print your mailer and send it all from the comfort and convenience of your own home. Even trips to the Post Office are unnecessary. All you need is a home computer, an internet connection, and a desire tor grow your business.
… continue reading “Direct Mail Postal Services Guide” » 
1. Use a Targeted List
This is the most critical part of your offer.
You wouldn’t want to try selling sheet music to people who don’t even play a musical instrument. You need to focus your list on your niche customer. By using market segmentation (demographics & psychographics), you can really narrow your focus and get to the exact customer that is most receptive to your offer. The more narrow you can define your list, the more amazingly successful your offer will be.
… continue reading “Advertising Products in 4 simple steps” »
 VistaPrint.com 500 Full color 2 sided $130.98 As an entrepreneur or small business owner, you can’t afford to lose a single dime on wasteful marketing. If you’ve never tried Direct Mail marketing before, then you just aren’t aware of it’s incredible value. For pennies on the dollar, you can design multiple versions of a direct mail campaign, assign a unique identification code to each version and then test different elements of those designs and measure their success. Then it’s just a matter of refining your design to increase the response rate even more and soon you’ll hone the ultimate direct mail weapon for your marketing arsenal … that you can use for years to come. The industry average on response rates for direct mail campaigns hovers right around 2%. What do you think is one of the cheapest, yet most effective, direct mail pieces to send? Postcards. … continue reading “14 responsive Direct Mail marketing ideas” »  |
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