14 Valentines Day Marketing ideas

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VHeartDart thumb 14 Valentines Day Marketing ideasSince Valentine’s Day is the second most popular holiday (after Christmas) for gift giving, what special marketing events or ideas do you have for celebrating it? Don’t just limit your marketing to Valentine’s day, have specials and discounts at least 1 day before and after (or how about the whole week!).

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Catalogue Marketing makes sense

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According to The National Mail Order Association (NMOA.org) Benjamin Franklin is believed to have been the first cataloger in the United States. In 1744, he formulated the basic mail-order concept when he produced the first catalog, which sold scientific and academic books. He is also credited with offering the first mail-order guarantee: “Those persons who live remote, by sending their orders and money to B. Franklin may depend on the same justice as if present.” (excerpted from Wikipedia.org)

What image comes to mind when you think the word “catalogue” (catalog)?
Thousands of dollars spent on expensive photographers and fancy models?
A big, thick, glossy tome jam packed with hundreds or thousands of products?

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Mailing List marketing tips #1

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A good mailing list allows you to target the exact type of person or business that’s most likely to desire your product or service. Once you have your mailing list, you need to refine your segmentation criteria so that you can adjust your offers and send relevant messages to the different segments of your list.

If you don’t already have a mailing list (or if you want to expand your customer base) you can rent or purchase a list from a list broker. Make sure that you do your homework so that you chose a reputable broker and therefore a reliable list.
These tips also apply to email lists, not just postal mailing lists.

Before you rent or purchase your mailing list, you need to have these questions answered …

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Direct Mail Postal Services Guide

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Post courtesy of the U.S. Postal Service

Now you can point and click your way to a professional mailing.
Unbelievable as it sounds, you can plan your entire mailing, get a mailing list, create a mailing piece, print your mailer and send it all from the comfort and convenience of your own home. Even trips to the Post Office are unnecessary. All you need is a home computer, an internet connection, and a desire tor grow your business.

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