Do you have multiple businesses, multiple locations, or are you part of a larger franchise?

I recently had a client with multiple coffee carts needing an inexpensive marketing promotion to get her customers to visit her other locations.

We were looking into custom printed paper coffee cups (or cup sleeves) with scratch-off or pull-off pieces for an “instant win” effect. As you can imagine, this type of promotion is cost-prohibitive and didn’t fit into her marketing budget.

My AimItMedia.com creative solution was to develop a Scavenger Hunt Game using branded printed cards, where a customer has to visit each location, purchase a drink, and find the scavenger item.

Here’s a break-down of how we created our game:

1. Decide upon the dates, duration, and rules for running your game. For this client, we chose to run the game during the month of August, starting on the 1st and running through to the end of the month. This worked well for this client because most of her customers are daily visitors and all of her locations are within driving distance of each other.

… continue reading “Designing a Scavenger Hunt Game” »