Products | Aim It Media

Subliminal logic of the Upsell

By: Infusionsoft Sunday, 28th of March 2010

The moment a prospect decides to buy SHOULD NOT be the moment you stop selling. Selling should continue indefinitely. You should be cross selling, up-selling, and every other direction selling you possibly can. And, believe it or not, your customers will love you for it!

Here are some examples to help you understand why:

It’s almost impossible to go to a fast food restaurant without having someone ask you if you would like to “Supersize That.” Once that happens, it’s like an invisible force is speaking to the irrational side of our brains. We have a brief moment of logic as we figure out-59 cents more, for double the food, is a great value. But, that is the full extent of our logical power. Afterwards, irrationality steps in, and rather than consider if we can even eat double the food, we pat ourselves on the back for being smart consumers.

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Color Scheme: Hot Dots

By: Chase Sunday, 31st of January 2010

Color Inspiration: Gift Bags for -A Little Lady- Products <– Rate My Schemes!
All images are taken from publicly available sources and are subject to copyright.
Colors selected:
FFFFFF	E877AF	D70C8C	A40045	F47B20
Why? The two tones of pink play to the concept of "a little lady" and give the overall design a feminine appeal. Adding in the deep red and orange, over a white background, keep the color scheme in the "warm colors" category while giving the design a sense of depth and movement with a modern take on polka-dots.
Where? This design is intended for use on gift bags, tissue paper and wrapping paper. It would also work well as a subdued, transparent background for display tags and marketing materials.

Catalogue Marketing makes sense

By: AimItMedia Sunday, 5th of July 2009

According to The National Mail Order Association (NMOA.org) Benjamin Franklin is believed to have been the first cataloger in the United States. In 1744, he formulated the basic mail-order concept when he produced the first catalog, which sold scientific and academic books. He is also credited with offering the first mail-order guarantee: “Those persons who live remote, by sending their orders and money to B. Franklin may depend on the same justice as if present.” (excerpted from Wikipedia.org)

What image comes to mind when you think the word “catalogue” (catalog)?
Thousands of dollars spent on expensive photographers and fancy models?
A big, thick, glossy tome jam packed with hundreds or thousands of products?

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