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20 Ideas for Restaurant Marketing

By: AimItMedia Sunday, 4th of September 2011

Any marketer can tell you that you not only need to find new customers, but you need to increase sales to your current customers … you need them to come back regularly, to bring their loved ones to eat too, to recommend you to their friends, and to spread the word that you serve the Best _______ in Town!

Here are 20 Ideas for Restaurant Marketing that will deepen your relationship with your current customers and help you entice the new ones to keep coming back for more.

Utilize the power, reach and low cost of social media … especially Facebook & Twitter.

1. Today’s Specials: Let your customers know that they can easily find out the daily specials on your facebook page or via twitter … no need to call you and ask. If you have a live facebook and/or twitter stream on your website, then the special will automatically show up there too.

2. Menu Changes: An easy way to let your customers know that you’ve changed things up and keep them in the loop.

3. Chef’s Tips: Become a resource for your customers and help them out in their own kitchen with tips on time-saving, food freshness, food prep, complimentary food combos … whatever your chef can dream up that might be useful information. Have a Weekly Recipe for home cooked meals that you promote via your blog and social media.

4. Social Only Discounts: Reward your customers for interacting with you via social media and offer them exclusive discounts with the proper code that was posted/tweeted. Make sure you put something like: Today Only, This Week, 48 Hours, etc.

5. Online to Offline Social Gatherings: Invite groups from Facebook and Twitter to have real world socials at your restaurant … be sure to get all their facebook names and twitter handles so you can thank them for hanging out at your place afterwards. Be sure you give them one of your social-only discounts too.

Make sure you’re using email marketing to it’s full advantage. The number 1 focus of your email needs to be the subject line and it should be short, to the point and enticing.

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Proudly Annoucing CoffeeMarketingPro.com

By: AimItMedia Tuesday, 15th of March 2011

While slinging coffee and moving up within the coffee industry, Chase Mann of MyCoffeePro.com and Jennifer Vaaler of dailydemitasse.com helped their bosses with marketing strategies and put their backgrounds of design and writing to use increasing sales. After a year of networking and outsourcing each others specialized services, they decided to start Coffee Marketing Pro to offer a marketing powerhouse for specialty coffee companies like high quality cafes, roasters and suppliers.

Visit CoffeeMarketingPro.com, fan them on Facebook and follow them on Twitter @CoffeeMrktngPro

Smart Marketing via Time Tested Tips

By: AimItMedia Sunday, 23rd of May 2010

All entrepreneurs and small business owners have to learn this marketing mantra: “Everything is Marketing and Marketing is Everything.”

Marketing can be summed up as the art of figuring out the best combination of graphics, headlines, offers and delivery methods to get the highest response rates. A marketing plan must be part of every business’ operational foundations, but it is often overlooked by small businesses.

Whether you’re just starting a new business venture or you’ve been established for a while and just need to increase sales, you’ll find this list of marketing tips an indispensable value.

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Build a Better Business Card

By: AimItMedia Sunday, 16th of May 2010

Did you know that the business card was first used in China in the 15th century and then later in Europe in the 17th century? Back then it was originally called a “calling card” or “visiting card” and had all sorts of etiquette surrounding the proper use and presentation of it.

Business cards have come a long way since their early inception. They serve as an extension of you and your business and need to immediately make a statement to that effect. They need to tell a story or create the opportunity for a conversation to happen. They need to contain the answers to the basic questions of who, why, where, when and what.

Think of your business card as a miniature billboard along a busy highway. It has the potential to have a multitude of viewers, but usually only for a few brief seconds, so it must compel those viewers to look closer and learn more.

Here’s a little list of ideas to stimulate your creative juices so you can be unique when you build a better business card. Don’t miss the BONUS IDEA at the end of this article.

… continue reading “Build a Better Business Card” »