CRM Marketing using the RFM formula

By: AimItMedia Sunday, 18th of January 2009
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201030 thumb CRM Marketing using the RFM formula CRM (Customer Relationship Management) systems work to identify and use information to help you better serve your customers. Use the RFM formula, along with traditional CRM tools, to integrate disparate databases, identify buying trends, and optimize marketing campaigns and increase your customer’s satisfaction.

What is the “RFM” formula (Recency, Frequency, Monetary)?

Recency: How recently a customer bought. By tracking your customers purchase history (preferably with a “loyalty” program or discount club) you’ll be better able to anticipate their buying habits and market to them more effectively.

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Postcard Marketing makes sense

By: AimItMedia Sunday, 11th of January 2009
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postcard piggy bank thumb Postcard Marketing makes sense Why should your business use postcards to market?

Postcards are extremely cheap to print in full-color from online digital printers and for a little extra investment, some will rent or sell you a mailing list and even address and mail them for you while offering bulk postage rates.

Here’s a short list of other reasons to consider marketing with postcards:

1. They’re simple: a postcard has to get someone’s attention as they’re going through the mail. Simple headlines work best. Make believe that every word is costing you $1,000. Example headlines: “Time for Spring Cleaning?”, “50% off Sale!”, “Happy Birthday !”

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