When it comes to marketing, you’ll want to break your prospects down into market segments. The best way of doing this is by demographics and psychographics.
I’ve included some examples of my own, but you can use more or less depending upon your needs. Remember that these are examples only and I don’t wish to offend any group or individual by inclusion, exclusion, or naming convention used in these lists.
Demographics: Refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research; characteristics such as age, race, or gender.
Age: children, teens, young, middle, senior
Gender: male, female, third gender (India/Hindu among others)
Education: high school, technical, college, post graduate
Income: poor, low, middle, upper, wealthy
Marital status: single, married, divorced, significant other
Ethnicity and/or race: White, Black, Aboriginal, Latino, European
Family life cycle: newlyweds, married 10+ years, with or without children
No matter what medium you advertise your product in (email, postcard, coupon, flyer, web-ad, etc.) you’ll need to use these four simple steps to make your offer an amazing success. Professional marketers use dozens of variables to determine how to target the right offer to the right customer at the right time.
1. Use a Targeted List
This is the most critical part of your offer.
You wouldn’t want to try selling sheet music to people who don’t even play a musical instrument. You need to focus your list on your niche customer. By using market segmentation (demographics & psychographics), you can really narrow your focus and get to the exact customer that is most receptive to your offer. The more narrow you can define your list, the more amazingly successful your offer will be.
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