While slinging coffee and moving up within the coffee industry, Chase Mann of MyCoffeePro.com and Jennifer Vaaler of dailydemitasse.com helped their bosses with marketing strategies and put their backgrounds of design and writing to use increasing sales. After a year of networking and outsourcing each others specialized services, they decided to start Coffee Marketing Pro to offer a marketing powerhouse for specialty coffee companies like high quality cafes, roasters and suppliers.
Our friends over at Infusionsoft wrote up a series of articles on Facebook Marketing.
Here’s a re-post of Joe Manna’s re-cap of those posts.
As our Facebook Marketing Week comes to an end, I’d like to recap the posts and videos we published so you can have a chance to revisit them and work on applying Facebook effectively in your business.
Facebook Marketing Week started with our users who have talked with our friendly support and sales teams about Facebook and using Infusionsoft. This is important because without your feedback, I wouldn’t have known that you were interested in using Facebook in your marketing. Thank you, we appreciate the feedback and glad we can help you with using Facebook in your small business.
You’re an entrepreneur or small business owner who has decided it’s the right time to develop a business website … better yet, a business blog … now what?
Here are my personal must-haves for any new website (blogsite) that I develop for clients:
WordPress – WordPress is the best option to choose for a blogging platform. It’s easy to install, has lots of themes and plug-ins and can be highly customized for various requirements. Don’t make the mistake of thinking that WordPress can only be used as a “blog” … there are many creative alternative uses for it.
Aweber – Aweber is an auto-responder that allows you to create a partially automatic dialogue with customers. It’s a great tool for instantly acknowledging form submitters that you received their submission and will get back to them, works great for email newsletters, and has wonderful tracking analytics so you can see what is or isn’t working with your email marketing campaigns and offers.
A Designer – Yes, I’m a little biased on my recommendation on this third item since I am one myself. A designer can setup your blogsite so that all you have to do is go in and keep it maintained with as little tech-know-how as possible. A designer can also customize the graphics for your blog so that your blogsite doesn’t look “cookie-cutter” and has a unique personality that fits your overall branding position. A designer can also help you choose which features and plug-ins would work best for your particular business blog based on your target audience.
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While slinging coffee and moving up within the coffee industry, Chase Mann of MyCoffeePro.com and Jennifer Vaaler of dailydemitasse.com helped their bosses with marketing strategies and put their backgrounds of design and writing to use increasing sales. After a year of networking and outsourcing each others specialized services, they decided to start Coffee Marketing Pro to offer a marketing powerhouse for specialty coffee companies like high quality cafes, roasters and suppliers.
