Forrester research reports that 77% of consumers are annoyed with the volume of email that they receive. You definitely don’t want to annoy your recipients.
According to a survey by Marketing Sherpa, the top 2 reasons that recipients unsubscribe from email lists are:
1. 58% -Emails lack relevancy to them.
2. 44% -They receive too many emails from the sender.
Here are my top tips I give to clients starting email marketing campaigns …
… continue reading “Email marketing tips #1″ » 
1. Use a Targeted List
This is the most critical part of your offer.
You wouldn’t want to try selling sheet music to people who don’t even play a musical instrument. You need to focus your list on your niche customer. By using market segmentation (demographics & psychographics), you can really narrow your focus and get to the exact customer that is most receptive to your offer. The more narrow you can define your list, the more amazingly successful your offer will be.
… continue reading “Advertising Products in 4 simple steps” »  |
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