Tips | Aim It Media

Newsletter Marketing makes sense

By: Infusionsoft Sunday, 22nd of February 2009

If you’re like most companies, you’re not using your newsletter for the marketing tool it is. You see many companies produce newsletters. But after a while, the purpose of the newsletter is lost and so is its impact. Here are a few tips for turning your newsletter into a powerful marketing strategy.

1. Determine what your readers want: too many newsletters are used simply to boast. Although your newsletter should promote your business, it’s also a time to build your relationship with your prospects and customers. Be sure to discuss topics of interest and value for your customers and prospects.

2. Personalize your newsletter: there are hundreds of newsletters circulating on the Internet and in the mail. You need to make your newsletter stand out from the crowd. Making your newsletter uniquely you will make a difference. So be real. Feel free to include personality and emotion in your newsletter.

3. Make it look good: the visual aspect of your newsletter can make all the difference. Make it brief. (You only have the reader’s attention for a few minutes.) Use bullets and appealing headlines. And include graphics.

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CRM Marketing using the RFM formula

By: AimItMedia Sunday, 18th of January 2009

CRM (Customer Relationship Management) systems work to identify and use information to help you better serve your customers. Use the RFM formula, along with traditional CRM tools, to integrate disparate databases, identify buying trends, and optimize marketing campaigns and increase your customer’s satisfaction.

What is the “RFM” formula (Recency, Frequency, Monetary)?

Recency: How recently a customer bought. By tracking your customers purchase history (preferably with a “loyalty” program or discount club) you’ll be better able to anticipate their buying habits and market to them more effectively.

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14 responsive Direct Mail marketing ideas

By: AimItMedia Sunday, 4th of January 2009

VistaPrint.com 500 Full color 2 sided $130.98

As an entrepreneur or small business owner, you can’t afford to lose a single dime on wasteful marketing.

If you’ve never tried Direct Mail marketing before, then you just aren’t aware of it’s incredible value. For pennies on the dollar, you can design multiple versions of a direct mail campaign, assign a unique identification code to each version and then test different elements of those designs and measure their success. Then it’s just a matter of refining your design to increase the response rate even more and soon you’ll hone the ultimate direct mail weapon for your marketing arsenal … that you can use for years to come.

The industry average on response rates for direct mail campaigns hovers right around 2%.

What do you think is one of the cheapest, yet most effective, direct mail pieces to send? Postcards.

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