87% of consumers now prefer to shop at retailers that offer coupons.
90 percent of all coupons are issued in the Sunday newspaper Free Standing Inserts (but coupons are also available directly in many retailers’ ads or in the store, and in magazines, in and on the package, on the Internet, and even in your mail box).
Looking at the statistics above, don’t you think it’s time for a good coupon design?
Captivating coupon design requires you follow these simple rules …
Getting prospects to start buying from you (or increasing sales to your established customer base) can sometimes seem like getting a goose to lay a golden egg.
Here are some expert marketing ideas to prime the pump of your sales machine.
Multiple Business Cards*
With the explosion of online digital printers, it’s easier and cheaper than ever to produce and print small batches of multiple versions of your business cards.
Why?
A business card is one of the most prolific tools in your marketing arsenal.
They’re cheap, they’re small, they’re portable and they’re easy to track and refine.
They’re a mini, mobile, billboard ad that have the potential to be referenced for a long time.
When it comes to marketing, you’ll want to break your prospects down into market segments. The best way of doing this is by demographics and psychographics.
I’ve included some examples of my own, but you can use more or less depending upon your needs. Remember that these are examples only and I don’t wish to offend any group or individual by inclusion, exclusion, or naming convention used in these lists.
Demographics: Refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research; characteristics such as age, race, or gender.
Age: children, teens, young, middle, senior
Gender: male, female, third gender (India/Hindu among others)
Education: high school, technical, college, post graduate
Income: poor, low, middle, upper, wealthy
Marital status: single, married, divorced, significant other
Ethnicity and/or race: White, Black, Aboriginal, Latino, European
Family life cycle: newlyweds, married 10+ years, with or without children
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